Crafting a Change Narrative on Gender Roles at Home
Narratives are powerful. And as history has shown time and again, narratives can be used to do good (like the sermons of Martin Luther King, Jr. that fueled the Civil Rights Movement) or do harm (like the dangerous rhetoric of Donald J. Trump whose most staunch supporters stormed the US Capitol in January 2021). The potency of narrative was at the forefront of my thinking as the Accelerator Lab Jordan prepared to launch a Twitter campaign on masculinity and its relation to household duties and caretaking responsibilities.
Using the Public Narrative framework, developed by Harvard Kennedy School and taught to me by the phenomenal Marshall Ganz, we analyzed the narratives about this topic in Jordan.
